OTL Seat Filling

Frequently Asked Questions

Frequently asked questions about OTL Seat Fillers and specific information on Seat Filling for event promoters, box office managers, retailers, and marketers

OTL Seat Filling

Unique & Effective

OTL Seat Filling is the free, private, and easy way to fill seats and participate in direct marketing programs with seat filler members.

What is the OTL Seat Fillers Club and OTL Seat Filling?

The OTL Seat Fillers Club takes the award shows’ seat filling concept to local communities. Seat Fillers pay low membership dues for the opportunity to reserve free tickets or other offerings. Plus, for event promoters and local marketers, OTL Seat Filling provides a FREE, PRIVATE, and EASY way to fill seats or attract new patrons, customers, and users for shows, events, activities, and services. The combination thereby provides free local marketing for partners, and free tickets and opportunities for members. It’s a win-win!

In a nutshell, how does OTL Seat Filling work for marketers and promoters?

OTL Seat Filling is a unique and easy way to fill seats or introduce your awesome service or activity to new people. It’s a bit like old-fashioned papering. However, instead of flying blind, you get a reservation list so you know how many seats will be filled or how many registrations you have (and members are required to attend anything they reserve).

  1. YOU offer tickets or a number of free opportunities to the OTL club
  2. OTL posts the information in the private members-only area (partnerships are private and remain a club secret)
  3. SEAT FILLERS reserve spots or tickets
  4. OTL sends you a list
  5. YOU distribute the tickets or take care of the arrangements from there
Where are OTL Seat Fillers Clubs located?

OTL has merged all of is individual locations in the US and in London into one membership club that’s hosted on OTLCityGuides.com. The club currently has 10 “Preferred” US Locations (Atlanta, Austin, Boston, Chicago, Denver, Miami-Fort Lauderdale, Orlando, San Francisco, Seattle, and Tampa Bay. Preferred locations have quite a few established entertainment partners and more opportunities for members. However, OTL is now open to anyone in the US, as other cities are part of the “Seat Fillers On Call” program. Additionally, OTL has also been active in London (UK) for more than five years now.

What types of "Seat Filling" opportunities (traditional or not) can be offered to OTL?

While OTL typically offers the big three: Theatre, Comedy, and Music, members have attended so much more over the years. Some of the ticketed events have included sports, movies, media events, conferences and expos, festivals, dinner shows, classes, book signings, festivals, lectures, book signings, wine tastings, and escape rooms. But, submissions aren’t limited to traditional shows or ticketed events anymore, though. OTL can now offer experiences, services, and activities. Therefore, if there’s value and it’s something to do, then it’s ideal for OTL Seat Fillers. Newer ideas include virtual events and classes, gym memberships, massages, spa services, classes, etc.

How do potential partners extend an invitation to OTL Seat Fillers?

We need to reiterate that partnering with OTL is PRIVATE, FREE, and EASY.  Promoters can use a submission form on the OTL promoter site or email OTL directly with the number of comps that should be offered to members. Then, opportunities are posted in the private members-only area where OTL members make online reservations. From there, a list is compiled and emailed to the venue or business. If it’s a ticketed event, the OTL club NEVER handles tickets. Instead, all tickets are distributed by theatres and venues just before showtime based on the reservation list.

Is it really FREE for Promoters and Marketers to use the OTL Seat Filling service?

Yes, it’s entirely free. No money is ever exchanged between OTL and its extensive list of partners. 

Can OTL promote free shows or activities to members?

No. Everything that’s offered to OTL Seat Fillers must have an associated value. OTL cannot post free events or anything for Seat Fillers that are also free to the general public. Seat Fillers pay membership dues to participate and need to have access to custom invitations and opportunities.

However, the OTL City Guides are for everyone. OTL hosts US and UK event calendars powered by Evvnt, and you can add your own events and activities, free or otherwise. You can also add your information to the OTL City Guides’ directories or submit a blog post.

How do OTL Seat Fillers receive their tickets?

OTL doesn’t distribute any tickets – that stays in the hands of our entertainment partners.

Just as no money is exchanged between the OTL Seat Fillers Club and its partners, no tickets are exchanged either. OTL’s seat filling partners distribute their own, so it’s a streamlined process.

  1. Partners offer OTL Seat Fillers a designated number of tickets or opportunities
  2. OTL then promotes the show, event, or offering to members in the private members-only area.
  3. Seat Fillers make online reservations, and the final list is sent to the venue.
  4. The Seat Filler members on the list then stop by the will-call window (or other designated location) just before showtime (or start time) to check-in or pick up tickets.
Can you explain more about how OTL is "Private, Free, and Easy" for Promoters?

OTL Seat Filling for Promoters:

  1. PRIVATE – OTL never publicly promotes the names of any of its partners. We maintain a strict “privacy to shows” policy so that regular ticket sales aren’t impacted. So, no one knows that you’re offering OTL Seat Fillers comps.
  2. FREE – It’s a “partnership.” As a promoter, you provide the free tickets or opportunities for OTL Seat Fillers, and OTL compiles the list and sends members all of the pertinent information. No money is ever exchanged. Win-win!
  3. EASY – You provide the information for your event or opportunity as well as the number of comps for members. Then, OTL promotes the information to members and compiles the reservation list. The whole process takes you about five minutes and then you end up with a will-call list.
How does OTL Seat Filling work for "non ticketed" or for virtual events?

OTL uses the same system for non-ticketed and virtual opportunities as it does for ticketed. Opportunities are posted in the members-only area. When warranted, OTL can compile a reservation list or can pass along a code, flyer, or other information to members who reserve spots. For example, if you have a class, OTL can send you a reservation list. But, if you’re offering a service that’s good over time, we can leave your post up in the member’s area without compiling a list.

I teach a Yoga class. Can I extend an invitation to OTL Seat Fillers even though it's not typical Seat Filling?

Yes! OTL Seat Fillers love to experience all kinds of things in their hometowns. Whenever you want, OTL can privately post your invitation for a specific class or a duration of time. However, you must offer OTL Seat Fillers something that’s not available to the general public – a free class, a free month, etc.

Who manages OTL City Guides & Seat Fillers?

OTL City Guides & Seat Fillers is a family and friend-run club. The team sounds like it should be more of a sitcom, with an age range of 19 to 77! You’ve got Mark, the Grandpa, working with OTL’s partners. Lu, the Aunt, builds the sites and oversees the city guides. Kalem, the nephew, is fresh out of school and honing his skills by posting events and taking care of member-only emails. The team also includes Chris, Jeff, and Denise, longtime family friends, as well as Mary Lou and Joe (Grandma and Uncle). It’s not a business type of atmosphere. Instead, OTL is a club, and the team loves and believes in the concept – through good times and bad (like COVID 19 shutdowns).

Unique Marketing Tool

Benefits of OTL Seat Filling



The OTL Seat Fillers Club and its entertainment and local marketing partners are just that – “partners.”

Seat Filling is a free service, and the OTL City Guides also provide event calendars, directories, and blog posts for event promoters and local marketers. And, again, everything is complimentary.



The OTL Seat Fillers club maintains a strict “privacy to shows” policy and that extends to all seat filling partners. We don’t publicly promote the names of any partners so that regular ticket sales aren’t impacted. 



So, there’s nothing too serious going on with OTL Seat Filling – it’s a club, not a business. It’s handy for new partners to fill out the submission form to make sure that the OTL team has thorough and correct information. But, from there, shoot us an email with new member offerings and we’ll get them posted and lists compiled. Easy, peasy!

“I love working with OTL. The ticket process is easy and the audiences they send our way keep coming back. They are a valuable part of the arts community in Austin.”

From a valued Austin partner (7+ years!)

Interested in OTL Seat Filling?

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    OTL Seat Filling, seat filling for event promoters, seat filling for local marketers

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    Please visit the OTL Seat Fillers club page for more information and a membership contact page.



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