Event Promotion in Boston and Beyond. Boost Your Shows with Seat Fillers and Other Complimentary Advertising Services Throughout Boston, Connecticut, and New England
When you’re promoting your local shows and events in Boston or Connecticut, you’re aware of the occasional challenges.
Event Promotion in Boston
Are you a local or national event promoter, box office manager, director, or organizer? Then, you know how it can go in the world of entertainment, events, and activities. You’re selling seats to a top-notch show or event. It could be a play, musical, stand-up comedy act, sports match, symphony, opera, ballet, or other musical performance. Or, maybe you have a lecture, book-signing, class, conference, expo, or other ticketed event or experience. But regardless of how amazing the offering is, you may not sell to capacity. Or perhaps have unlimited space and want as big of an audience as possible. Maybe your goal is a simpler one. You just want to introduce your venue or offering to some new patrons.
Whatever the reason is for wanting new audience members or attendees, Boston members of OTL Seat Filler Free Ticket Clubs are standing by to assist.
OTL, aka On the List, are smaller seat filler memberships. They’re also called free tickets clubs and are located in Boston, Connecticut, and 15 other cities across the United States and in London. All 16 cities have recently merged to become one big “things to do” club hosted in a private area of the OTLCityGuides.
Boston and Connecticut Area Event Promoter Resources
Could you use a helping hand when it’s time to promote your local events in Boston and beyond?
It’s always handy to have several advertising and promotional sources to go to whenever you have a new show, event, or activity to promote. So, be sure to bookmark this page, as the following are links that you may find helpful.
"Love working with OTL Seat Fillers! It's a great way to get new patrons that may not have seen your shows before."
From the Director of one of Austin’s top-rated theaters
Boston and Connecticut Area Seat Fillers and Free Tickets Clubs
On the List Boston launched in 2014 and merged with the OTL Connecticut Club in 2018.
Seat filler members throughout the region have enjoyed the best of the New England area. They’ve attended events from sports to comedy to plays and musicals in large and small venues. While some shows are in Boston, others have been throughout Connecticut. There have also been some offerings sprinkled throughout the greater New England region.
With so many amazing shows and opportunities, area box office managers, producers, and other event promoters appreciate a little helping hand from time to time. What’s better than a free, private, and easy service that assists with seat filling and event promotion Boston and throughout Connecticut?
It’s Different Than Award Show Seat Filling
Set aside the preconceived notions of Award Show seat filling, like for the Oscars or Emmys. That’s because OTL Boston is nothing like that.
When you have some available tickets, and you’d like to see them used, instead of wasted, you have a free event promotion and seat filler service standing by, even for last-minute assistance. But, unlike award show seat fillers that get moved around during the ceremony, OTL members and their guests are treated like every other paying patron. They do receive comps, but they sit with their companion(s) in seats that you designate.
OTL Boston takes the reservation list and sends to you for your Will Call purposes. From there, you issue the tickets right before the show, seating members in spots that help you out the most.
How (and why) You Can Fill More Seats
When you decide you could benefit from a few more audience members, students, or attendees, send the basics to the local OTL Boston-New England club. You can fill out the form on the partner site, as it’s handy for OTL to have complete information for the first go-round. However, after the first show, a quick email with the show dates and ticket counts for each will suffice.
You’ll become a partner of OTL and can just shoot Mark an email or call when you need something. It’s a free service and an easy process. There’s nothing too formal or serious going on, as it’s a fun club and we’re in it together, to promote area arts and entertainment.
OTL’s little family and friend team that oversees the 16 free tickets clubs is on board because of the win-win aspect. You get a few extra seats filled, and members are entertained and introduced to amazing shows right in their hometown.
Seat Filling Benefits
Whether you need four or 40 seats filled, On the List seat filler members love to see and take advantage of new opportunities.
Even a few extra people in attendance adds to the overall atmosphere, increases concession and merchandise sales, parking revenue, and word of mouth recommendations. It’s more intimate event promotion in Boston that also introduces members to the venue for future events.
Jump Into Seat Filling and Free Event Promotion in the Boston Area
To get a few seats filled, go to the event submission form for Boston-Connecticut and send in the event details, or use the experiential form for non-ticketed opportunities. Mark will get right back to you to confirm.
You privately send the number of comp tickets you’d like to offer, along with your Will Call list deadline to the OTL club. Mark or another team member will put together a members-only posting with the event description, photos, attire, and other details. An email with all of the information is also sent to the entire membership.
Interested members make reservations in the member area. From there, OTL emails you the complete reservation list, and you distribute the complimentary allotment of tickets at your Box Office just before the show.
Privately Paper the House With No Paper Required
Traditionally, papering the house meant that the area would be flooded with freebies. For example, a minor league baseball team may have a fast-food chain sponsor a game. Every restaurant location would have hundreds of free tickets to distribute to customers. To fill 10,000 seats, it could take 500,000 or more tickets in distribution.
OTL isn’t working with 10,000 seats, as it’s more like ten to 100. But with the OTL model of mini-electronic papering, you’re privately offering comp tickets to members, and then a specific Will Call list is sent to your Box Office. As a condition of membership, anyone who makes a reservation must attend the event. So, there’s an average of a 90% attendance rate, barring any last-minute emergencies or one-off changes.
Privacy to Shows Policy
No one knows that you’re providing tickets to seat filler members. Partners are never publicly promoted. You won’t find the names of any theatres, events, or activities listed on any of OTL’s free ticket websites.
There’s a strict “privacy to shows” policy, as YOUR primary concern is selling tickets. If the public knew that a few comps were available, it could impact your bottom line, and that’s not the goal of OTL. We’re in this together!
Marketing Resources for Small Events
The free ticket club isn’t just for the big-ticket shows, although members love having the opportunity to attend those as well.
The community seat filling concept started in Las Vegas, but On the List clubs don’t resemble the Las Vegas experience. Most cities, even top-ten locations won’t have the never-ending, 52-week a year, repeat events that you’ll find almost around the clock in Sin City.
Instead, OTL posts one-off shows, large and small. Members have been introduced to small, intimate venues that hold less than 50. OTL has also been privileged to offer major concert and broadway tour events, as well as unusual sporting events like professional frisbee. They have attended classes, conferences and expos, book signings, and private preview performances. OTL has even sent members to be movie and TV extras.
As long as it’s a ticketed event or an experience that’s not open to the general public, club members are excited to participate.
How to Promote Local Events in Boston and Throughout Connecticut
Not only is filling in a few seats with OTL Boston members a way to boost your audience size, but it’s a great way to promote your local shows through a private ad to them and their subsequent word of mouth.
Although members can’t talk about the “free” aspect, they can post or share information about the awesome show that they saw last night.
Additionally, OTL has other free resources for event promoters.
Free Local Advertising Through the Boston City Guide
OTL Free Ticket Clubs also power the OTL City Guides for Locals, which are independent of the seat filler sites.
The City Guides include all kinds of resources that all of us can use on a daily basis. Discounts, dining tips, and general lifestyle information are front and center. Additionally, there are events calendars, including a Boston one, powered by Evvnt that you can use to post your shows for public consumption.
We also encourage area venues, classes, and organizations to add their information to the local directories. As the City Guides are meant to be bookmarked and used regularly, it’s helpful to have your news posted throughout.