Event Promotion in Atlanta. Boost Local Shows with Seat Fillers and Other Complimentary Local Advertising Services
When you’re promoting your local shows and events in Atlanta, you’re aware of the occasional challenges.
Seat Filling and Event Promotion in Atlanta
As an event promoter, box office manager, director, or organizer, you know how it can go in the world of entertainment, events, and activities. You’re selling seats to a top-notch show or event. It could be stand-up comedy, or a play, musical, sporting event, opera, ballet, symphony, or other musical performance. Or, maybe you have a class, lecture, book-signing, conference, expo, or other ticketed event. But regardless of how amazing the show or experience is, you don’t sell to capacity, or you have unlimited space and want as big of an audience as possible. Maybe your goal is to introduce your venue to some new patrons.
Whatever the reason is for wanting new audience members or attendees, OTL Seat Filler Free Ticket Clubs are standing by to assist.
OTL, or On the List, are smaller seat filler memberships, also called free tickets clubs. The memberships in 16 cities across the United States and in London have been combined to create a new and bigger club. In addition to shows, OTL can post all kinds of experiences like classes or freebies for members.
Atlanta Event Promoter Resources
Could you use a helping hand when it’s time to promote your local events in Atlanta?
It’s always handy to have several advertising and promotional sources to go to whenever you have a new show, event, or activity to promote. So, be sure to bookmark this page, as the following are links that you may find helpful.
"Love working with OTL Seat Fillers! It's a great way to get new patrons that may not have seen your shows before."
From the Director of one of Austin’s top-rated theaters
Atlanta Seat Fillers and Free Tickets Clubs
On the List Atlanta (OTL Atlanta) launched in 2014 and is one of the most prominent club locations. Atlanta area members receive more invitations than anywhere else.
Seat filler members throughout the region have enjoyed the best of Hotlanta from sports to comedy to plays and musicals in large and small venues. With so many choices of shows and activities throughout Fulton, DeKalb, Cobb, Gwinnett, Douglas, Clayton, Coweta, Fayette, and Henry counties, it would be nearly impossible to fill every open seat or spot on the roster.
That’s why box office managers, producers, and other event promoters appreciate a little helping hand from time to time. What’s better than a free, private, and easy service that fits in with the ever-changing ticket counts and helps with seat filler and event promotion in Atlanta?
Not Award Show Seat Filling
Set aside the preconceived notions of Award Show seat filling. It’s nothing like that.
When you have some available tickets, and you’d like to see them used, instead of wasted, you have a free service standing by, even for last-minute assistance. But, unlike award show seat fillers, OTL members are treated like every other paying patron. They do receive comps, but they sit with their guest and don’t move around. They’re there to fill in where you designate, though.
OTL takes the reservation list and sends to you for your Will Call purposes. But, you issue the tickets, seating members in spots that help you out the most.
How (and why) You Can Fill More Seats
When you decide you could benefit from a few more audience members, students, or attendees, send the basics to the local OTL club. You can fill out the form on the partner site, as it’s handy for the club to have complete information for the first go-round. However, after the first show, a quick email with the show dates and ticket counts for each will suffice.
You’ll become a partner of OTL and can just shoot Mark an email or call when you need something. It’s a free service and an easy process.
OTL’s little family and friend team that oversees the 16 clubs is on board because of the win-win aspect. You get a few extra seats filled, and members are entertained and introduced to amazing shows right in their hometown.
Seat Filling Benefits
Whether you need four or 40 seats filled, OTL members love to see and take advantage of new opportunities.
Even a few extra people enjoying the show, event, or experience, adds to the atmosphere, increases concession and merchandise sales, parking revenue, and word of mouth recommendations.
Fill Some Seats
To get a few seats filled, go to the event submission form for Atlanta and send in the event details, Mark will get right back to you to confirm. If you have more of an experience, or non-ticketed opportunity, you can use the experience submission form instead.
You privately send the number of comp tickets along with your Will Call list deadline to OTL. Mark or another team member will put together a members-only posting with the event description, photos, attire, and other details.
Then, club members can make reservations in the member area. From there, OTL emails you the complete reservation list, and you distribute the complimentary allotment of tickets at your Box Office just before the show.
Electronic and Private Papering
Traditionally, papering the house meant that the area would be flooded with freebies. For example, a minor league baseball team may have a fast-food chain sponsor a game. Every restaurant location would have hundreds of free tickets to distribute to customers. Filling 10,000 seats could take 500,000 tickets in distribution.
With the OTL model of mini-electronic papering, you’re privately offering comp tickets to members, and then a specific Will Call list is sent to your Box Office. As a condition of membership, anyone who makes a reservation must attend the event. So, there’s an average of a 90% attendance rate, barring any last-minute emergencies or one-off changes.
Privacy to Shows Policy
No one knows that you’re filling any seats with OTL members. Partners are never publicly promoted. You won’t find the names of any theatres, events, or activities listed on the free ticket websites.
There’s a strict “privacy to shows” policy, as your primary concern is selling tickets. If the public knew that a few comps were available, it could impact your bottom line, and that’s not the goal of OTL. We’re in this together!
Marketing Resources for Small Events
OTL isn’t just for the big-ticket shows, although members love having the opportunity to attend those as well.
The community seat filling concept started in Las Vegas, but OTL clubs don’t resemble the Las Vegas experience. Most cities, even top-ten locations won’t have the never-ending, 52-week a year, repeat events that you’ll find almost around the clock in Sin City.
Instead, OTL posts one-off shows, large and small. Members have been introduced to little theatres that hold less than 50, major concert and broadway tour events, as well as unusual sporting events like professional frisbee. They have attended interior design classes, book signings, and private preview performances. OTL has also sent members to be movie and TV extras.
As long as it’s a ticketed event or an experience that’s not free to the general public, OTL members are excited to participate.
Local Event Promotion in Atlanta
Not only is filling in a few seats with OTL members a way to boost your audience size, but it’s a great way to promote your local shows through a private ad to OTL members and their word of mouth.
Although members can’t talk about the “free” aspect, they can post or share information about the awesome show that they saw last night.
Additionally, OTL has other free resources for event promoters.
Free Local Advertising Through the Atlanta City Guide
OTL Free Ticket Clubs also power the OTL City Guides for Locals, which are independent of the seat filler club, but now host the private membership area.
The City Guides include all kinds of resources that all of us can use daily. Discounts, dining tips, and general lifestyle information are front and center. Additionally, there are events calendars powered by Evvnt that you can use to post your shows for public consumption.
We also encourage area venues, classes, and organizations to add their information to the local directories. As the City Guides are meant to be bookmarked and used regularly, it’s helpful to have your news posted throughout. Free seat filling and free event promotion in Atlanta through OTL and the City Guide for Locals.