Event Promoter FAQs


Event Promoters: Partnering with OTL provides a free, private, upscale, and easy way to fill seats and introduce new patrons to your venue.


What is OTL the Comp Ticket Underground?

OTL, the Comp Ticket Underground, is a private “seat filler” service effectively filling unused seats and building audiences for our entertainment partners – providing our members with exposure to a wide variety of entertainment offerings. OTL is also a more accurate and upscale way to paper the house.

How does OTL work?

When an entertainment partner has an offering, OTL privately posts all of the information for our members. The members then make online reservations and a Will Call list is generated on the day of the event and emailed directly to the event/venue contact.

Does OTL issue tickets directly to members?

No. Tickets are never issued directly through any of our OTL locations. Our entertainment partners issue all tickets or admission based upon the Will Call Reservation List that OTL provides on the day of the event.

What makes OTL different than discount ticket brokers?

OTL is NOT a ticket broker nor does it offer any type of coupon or event discount. It is a seat filler site that works with entertainment partners to turn around comp tickets (or opportunities) to its members via a private Will Call reservation system.

Are there any costs associated to partnering with OTL?

There are NO FEES involved for entertainment partners to work with OTL. Members pay a low yearly fee that enables them to reserve complimentary tickets to any of the entertainment posted on OTL throughout the year. They do not pay per ticket/seat.

What are the benefits to being an entertainment partner of OTL?

There are numerous benefits to partnering with OTL on events, shows or entertainment activities that aren’t sold out including:

  • EASE OF USE – no tickets change hands; venues receive reservation lists via email; venue partners simply provide a few pieces of information and OTL handles the rest
  • A LARGER AUDIENCE or increased traffic
  • ADDITIONAL INCOME generated through food and beverage, merchandise or other purchases
  • Introduction of NEW PATRONS to the event or venue
  • NO CHARGE for the service
  • Member “NO SHOW” POLICY enables our entertainment partners to know how many people will be attending as opposed to passing out coupons and hoping for a good return
  • “PRIVACY TO SHOWS” POLICY insures that partnering with OTL will not impact regular price ticket sales
  • PROMOTION OF YOUR SHOW/EVENT to all area OTL members for the duration of the posting
  • BUILD YOUR EMAIL/MAILING LIST for future performances with new patrons

I operate a golf course and don't run on a ticketing system. Can I still offer opportunities to OTL members?

Yes. Our system is set up to issue email confirmations directly to each member after they reserve an offering. OTL can stipulate that the member must present the email confirmation upon arrival in lieu of going to a Will Call window for tickets.

What are the requirements for being able to offer an entertainment or event opportunity to OTL members?

The opportunity must be a complimentary offering (as opposed to a discount) and must be entertainment-oriented but not necessarily a traditional ticketed event. OTL can offer conferences and expos, festivals, speaking engagements, classes, sports, activities.. in addition to traditional offerings such as theatre, music, dance, comedy, etc. Tickets are to be offered as 100% ($0 value) comps, but must have a value associated with them. OTL cannot post events that are publicized as free to the general public as there must be a benefit to our members. We do, however, have free & charity event resources for these types of community opportunities.

How do I get started?

Simply click on the Submit Your Event link to electronically submit your event or contact the OTL Director in your area.

What if I have a free event that I'd like to promote?

All OTL cities in the U.S. and in the U.K. also have corresponding sister sites strictly for community benefit. These sites are open for posting of free and charity events only and are free to post, free to use, free to access… Click Contact for more information.

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