Seat Filling isn't just for Awards Shows Anymore!

OTL Seat Fillers
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Partner with the OTL Seat Fillers Club

FREE * PRIVATE * EASY

OTL Seat Fillers

There was a time when Seat Fillers were exclusive to Awards Shows like the Oscars, Emmys, or BAFTAs.

Not anymore!

It’s 2020, and there’s a whole new Seat Filler – the OTL Seat Filler – aka the Community Seat Filler.

HERE’S HOW COMMUNITY SEAT FILLING WORKS:

  1. Promoters privately offer free tickets to OTL
  2. OTL privately posts the show or event information for members
  3. Members reserve tickets (2 or 4 depending on membership plan)
  4. The reservation list is sent back to the theater or show venue
  5. Members pick up tickets at the Box Office right before the curtain rises

NEW! SEAT FILLING WITHOUT THE SEATS

In addition to traditional ticketed events, OTL can now post activities and services (gym memberships, classes, cosmetic treatments… anything goes, as long as it’s a special opportunity that’s not available to the general public).

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Free, Private, and Easy!

Unique Local Marketing Through the OTL Seat Fillers Club

You’ve probably tried all kinds of traditional and non-traditional marketing to showcase your amazing performances, events, or activities. Print ads, television spots, social media, they’re all effective but, every so often, you may still want to attract more people to your venue. That’s where the OTL Seat Fillers Club comes in, as it’s something unexpected and it works.

Think of OTL as a more concise and accurate twist on papering the house. It’s more like “electronic papering.” However, you’ll know who will be attending, as you’ll receive a Will Call reservation list.

Seat Filling is Now Across the US & London

OTL Seat Fillers Locations

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Atlanta

Preferred OTL Seat Fillers Location

Preferred locations have established partnerships. As a seat fillers club, nothing is definite. But, preferred seat fillers should typically have access to at least a few events monthly.

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Tampa Bay

Preferred OTL Seat Fillers Location

Preferred locations have established partnerships. As a seat fillers club, nothing is definite. But, preferred seat fillers should typically have access to at least a few events monthly.

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Orlando

Preferred OTL Seat Fillers Location

Preferred locations have established partnerships. As a seat fillers club, nothing is definite. But, preferred seat fillers should typically have access to at least a few events monthly.

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South Florida

Preferred OTL Seat Fillers Location

Preferred locations have established partnerships. As a seat fillers club, nothing is definite. But, preferred seat fillers should typically have access to at least a few events monthly.

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Austin

Preferred OTL Seat Fillers Location

Preferred locations have established partnerships. As a seat fillers club, nothing is definite. But, preferred seat fillers should typically have access to at least a few events monthly.

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Chicago

Preferred OTL Seat Fillers Location

Preferred locations have established partnerships. As a seat fillers club, nothing is definite. But, preferred seat fillers should typically have access to at least a few events monthly.

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Boston – New England

Preferred OTL Seat Fillers Location

Preferred locations have established partnerships. As a seat fillers club, nothing is definite. But, preferred seat fillers should typically have access to at least a few events monthly.

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London

Preferred OTL Seat Fillers Location

Preferred locations have established partnerships. As a seat fillers club, nothing is definite. But, preferred seat fillers should typically have access to at least a few events monthly.

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San Francisco

Preferred OTL Seat Fillers Location

Preferred locations have established partnerships. As a seat fillers club, nothing is definite. But, preferred seat fillers should typically have access to at least a few events monthly.

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Seattle

Preferred OTL Seat Fillers Location

Preferred locations have established partnerships. As a seat fillers club, nothing is definite. But, preferred seat fillers should typically have access to at least a few events monthly.

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Denver

Preferred OTL Seat Fillers Location

Preferred locations have established partnerships. As a seat fillers club, nothing is definite. But, preferred seat fillers should typically have access to at least a few events monthly.

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Minneapolis-St Paul

SeatStir Location

Visit seatstir.com

]

Las Vegas

PlugInVegas Location

Visit pluginvegas.com

]

Pittsburgh

SeatStir Location

Visit seatstir.com

]

Cleveland

SeatStir Location

Visit seatstir.com

]

Baltimore-DC

SeatStir Location

Visit seatstir.com

]

Philadelphia

SeatStir Location

Visit seatstir.com

]

New York

SeatStir Location

Visit seatstir.com

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OTL Seat Fillers

On-Call

On-Call Memberships give everyone a chance to be a part of OTL. There aren’t regular partners established in these cities, but OTL will work to achieve the right balance of partners and members.

Don't Let Even Four Seats Go Empty

Event Submission

Free Local Marketing for all kinds of venues and events:

  • Plays and musicals
  • Comedy clubs
  • Concerts and music events large and small
  • Sporting events
  • Movies, film festivals
  • Fairs and festivals
  • Classes
  • Lectures and book-signings
  • Preview or media performances
  • Wine (or other) tastings
  • Escape rooms, rage rooms (other rooms?)
  • Gym memberships, Yoga classes, Pilates, Tai Chi, etc.
  • Massages, salon and other services
  • Museums and art galleries
  • Casino trips, cruises, and other tours

Resources

More About OTL

OTL Seat Filler Clubs launched in 2014. There are currently 16 active cities in the U.S., as well as in London. More locations will be added in 2020. The private membership club is housed on the OTL City Guides for Locals site. City Guides provide helpful information for everyone, including city-wide events calendars, gift guides, dining tips, and more.

OTL Seat Fillers Club

Members of OTL have 24/7 access to a private member area. Reservations are made online and then tickets picked up at the individual box offices.

OTL for Promoters

OTL’s dedicated website is for promoters and marketers who would like to provide a show, event, class, or other type of experience. Free, private, and easy local marketing.

OTL City Guides for Locals

The OTL Seat Fillers-Free Tickets Club powers the OTL City Guides for Locals. The guides showcase the best of local dining, events, lifestyle tips, and more.

Contact OTL

Whenever you have questions or need further information, OTL’s family and friend team is standing by with the answers.

OTL (On the List) Seat Fillers

Swipe Through the Slides Below to Learn More

What is the OTL Seat Filler Club?

A Seat Filler Club, like the OTL Seat Fillers-Free Tickets Club, provides a private and easy way for shows, events, and activities to fill some seats and attract new patrons and customers. At the same time, Seat Fillers and their guest(s) get to attend everything for free. It’s a win-win!

The OTL Seat Fillers-Free Tickets Club is hosted in a private members-only area on the OTL City Guides for Locals website.

Where are OTL Seat Fillers located?

OTL has one main club website but its membership currently extends to 16 U.S. locations, as well as London, England. U.S. cities include Atlanta, Austin, Boston, Charlotte, Chicago, Denver, Fort Lauderdale-Miami, Jacksonville, London, Nashville, Orlando, Portland (OR), Raleigh, San Francisco, Seattle, St. Louis, and Tampa Bay. New locations will be added throughout 2020.

What types of opportunities are offered to OTL members?

While OTL typically offers the big three: theatre, comedy, and music, members have attended a variety of things. Some of the ticketed events have included sports, conferences and expos, dinner shows, movies, media events, TV filmings, lectures, book signings, and wine tastings. Submissions aren’t limited to traditional shows as OTL can now offer its members experiences like escape rooms, as well as classes, massages, gym memberships, and more.

If I want to offer a show or activity, how does it work?

It’s a simple process to get the ball rolling with opportunities for OTL members. The first time you submit something, it’s best to fill out either the traditional event submission form or the activity/experience form, so that the club has all of your information. After that, a simple email with the basics will suffice.

  1. Submit your event or opportunity to OTL
  2. OTL posts an event description and image in the private member area
  3. Interested members make online reservatons
  4. The “Will Call” list is sent to you on the “day of” and you distribute the tickets

Are there any costs associated with partnering with OTL?

There’s no money exchanged between OTL and its extensive list of partners. It’s a FREE service to offer tickets or other opportunities to seat fillers.

  • All tickets or offerings for OTL members must be 100% complimentary. Members never pay for tickets.
  • The opportunity can’t be something that’s already offered to the general public (no free events).
  • OTL members and their guest(s) must be seated together.

How do OTL Seat Fillers receive their free tickets?

Just as no money is exchanged between OTL and its partners, no tickets are exchanged either. OTL members make reservations in their private member area and then OTL compiles the reservation list and sends it to you. Tickets are distributed to members by your Box Office just before the show starts. For non-traditional events, we’ll come up with a system that’s easy for you to check-in the members on the list.

What are the benefits of partnering with OTL?

OTL provides a unique marketing service for its partners. Not only is it a free service and a way to fill some unsold seats, but it’s also an opportunity to introduce new patrons to your shows or activities. Some OTL members have become season ticket holders, volunteers, and official patrons for theaters that they hadn’t previously visited until they were introduced by the club. In addition to seat filling, OTL also hosts Evvnt city-wide event calendars, directories, and other free online promotional tools on the OTL City Guides for Locals.

Do You Have a Non-Ticketed Opportunity?

Submit Your Experience or Activity

Do You Have a Virtual Event or Class?

Submit Your “Virtual” Seat Fillers Request

More about OTL Seat Filling for Promoters and Marketers

Frequently Asked Questions

What is the OTL Seat Fillers Club?

The OTL Seat Fillers-Free Tickets Club provides a private and easy way for shows, events, and activities to fill some seats and attract new patrons and customers. At the same time, Seat Fillers and their guest(s) get to attend everything for free. It's a win-win!

Where are OTL Seat Filler Clubs located?

While OTL has one main club website on OTLCityGuides.com, its membership currently extends to London and across the US with 10 preferred (most active) cities and OTL On-Call locations everywhere else.

What types of opportunities can be offered to Seat Fillers?

While OTL typically offers the big three: theatre, comedy, and music, members have attended a variety of things. Some of the ticketed events have included sports, conferences and expos, dinner shows, movies, media events, TV filmings, lectures, book signings, and wine tastings. Submissions aren't limited to traditional shows as OTL can now offer its members experiences like escape rooms, as well as classes, massages, gym memberships, and more.

How do event promoters extend an invitation to OTL Seat Fillers?

It's an easy process to partner with OTL. Promoters can use a submission form on onthelistpartner.com or email OTL directly with the number of comps that should be offered to members. Members make online reservations and an email list is sent to the venue. OTL never handles tickets. They're distributed by the theatres and other venues just before showtime.

Are there any costs associated with the OTL Seat Filling Service?

No. There's no money exchanged between OTL and its extensive list of partners. It's a free service to offer tickets or other offerings and have OTL promote them to its members. However, anything offered to Seat Fillers must have an associated value, as OTL cannot post free events. Any tickets or offerings must be 100% complimentary to members, though.

How do OTL Seat Fillers receive their free tickets?

Just as no money is exchanged between OTL and its partners, no tickets are exchanged either. OTL members make reservations in their private member area and then OTL compiles the reservation list and sends it to the venue. Tickets are distributed directly to members by the Box Office (or an alternative location) just before the show starts.

What are the benefits of using community Seat Fillers (like OTL Seat Fillers)?

OTL provides a unique marketing service for its partners. Not only is it a free service and a way to fill some unsold seats, but it's also an opportunity to introduce new patrons to shows or activities. OTL Seat Filling is like private and accurate electronic papering combined with free local marketing.

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