Partner with the OTL Seat Fillers Club
FREE * PRIVATE * EASY
OTL (On the List) Seat Fillers
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Free, Private, and Easy!
Unique Local Marketing Through the OTL Seat Fillers Club
You’ve probably tried all kinds of traditional and non-traditional marketing to showcase your amazing performances, events, or activities. Print ads, television spots, social media, they’re all effective but, every so often, you may still want to attract more people to your venue. That’s where the OTL Seat Fillers Club comes in, as it’s something unexpected and it works.
Think of OTL as a more concise and accurate twist on papering the house. It’s more like “electronic papering.” However, you’ll know who will be attending, as you’ll receive a Will Call reservation list.
Don't Let Even Four Seats Go Empty
Event Submission
Free Local Marketing for all kinds of venues and events:
- Plays and musicals
- Comedy clubs
- Concerts and music events large and small
- Sporting events
- Movies, film festivals
- Fairs and festivals
- Classes
- Lectures and book-signings
- Preview or media performances
- Wine (or other) tastings
- Escape rooms, rage rooms (other rooms?)
- Gym memberships, Yoga classes, Pilates, Tai Chi, etc.
- Massages, salon and other services
- Museums and art galleries
- Casino trips, cruises, and other tours
Resources
More About OTL
OTL Seat Filler Clubs launched in 2014. There are currently 16 active cities in the U.S., as well as in London. More locations will be added in 2020. The private membership club is housed on the OTL City Guides for Locals site. City Guides provide helpful information for everyone, including city-wide events calendars, gift guides, dining tips, and more.
OTL Seat Fillers Club
Members of OTL have 24/7 access to a private member area. Reservations are made online and then tickets picked up at the individual box offices.
OTL for Promoters
OTL’s dedicated website is for promoters and marketers who would like to provide a show, event, class, or other type of experience. Free, private, and easy local marketing.
OTL City Guides for Locals
The OTL Seat Fillers-Free Tickets Club powers the OTL City Guides for Locals. The guides showcase the best of local dining, events, lifestyle tips, and more.
Contact OTL
Whenever you have questions or need further information, OTL’s family and friend team is standing by with the answers.
Do You Have a Non-Ticketed Opportunity?
Submit Your Experience or Activity
Do You Have a Virtual Event or Class?
Submit Your “Virtual” Seat Fillers Request
More about OTL Seat Filling for Promoters and Marketers
Frequently Asked Questions
What is the OTL Seat Fillers Club?
The OTL Seat Fillers-Free Tickets Club provides a private and easy way for shows, events, and activities to fill some seats and attract new patrons and customers. At the same time, Seat Fillers and their guest(s) get to attend everything for free. It's a win-win!
Where are OTL Seat Filler Clubs located?
While OTL has one main club website on OTLCityGuides.com, its membership currently extends to 16 U.S. locations, as well as London, England. U.S. cities include Atlanta, Austin, Boston, Charlotte, Chicago, Denver, Fort Lauderdale-Miami, Jacksonville, London, Nashville, Orlando, Portland (OR), Raleigh, San Francisco, Seattle, St. Louis, and Tampa Bay. New locations are planned as well.
What types of opportunities can be offered to Seat Fillers?
While OTL typically offers the big three: theatre, comedy, and music, members have attended a variety of things. Some of the ticketed events have included sports, conferences and expos, dinner shows, movies, media events, TV filmings, lectures, book signings, and wine tastings. Submissions aren't limited to traditional shows as OTL can now offer its members experiences like escape rooms, as well as classes, massages, gym memberships, and more.
How do event promoters extend an invitation to OTL Seat Fillers?
It's an easy process to partner with OTL. Promoters can use a submission form on onthelistpartner.com or email OTL directly with the number of comps that should be offered to members. Members make online reservations and an email list is sent to the venue. OTL never handles tickets. They're distributed by the theaters and other venues just before showtime.
Are there any costs associated with the OTL Seat Filling Service?
No. There's no money exchanged between OTL and its extensive list of partners. It's a free service to offer tickets or other offerings and have OTL promote them to its members. However, the opportunities must have an associated value, as OTL cannot post free events. Any tickets or offerings must be 100% complimentary to members, though.
How do OTL Seat Fillers receive their free tickets?
Just as no money is exchanged between OTL and its partners, no tickets are exchanged either. OTL members make reservations in their private member area and then OTL compiles the reservation list and sends it to the venue. Tickets are distributed directly to members by the Box Office (or an alternative location) just before the show starts.
What are the benefits of using Seat Fillers (like OTL Seat Fillers)?
OTL provides a unique marketing service for its partners. Not only is it a free service and a way to fill some unsold seats, but it's also an opportunity to introduce new patrons to shows or activities. OTL Seat Filling is like private and accurate electronic papering.